I’ve seen The Social Network

I admit it, I saw The Social Network the day it came out.  Of course I did, right? We took the DIG team (and @gumboshowjoe tagged along) and headed for the show last Friday afternoon at Atlantic Station. And since we had both the biggest Facebook fanboy and the biggest Facebook hater, I thought we…

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Crowdsourcing Facebook’s future

I love MindMeister.  It’s on the list of tools I love (I need to update that, note to self).  It’s a mind mapping tool that allows you to map out your thoughts and collaborate with others on an idea. I decided to create a mind map to allow people to collaborate on whether or not…

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Facebook owns the fish bowl…for now

“Fish where the fish are.” You’ve heard it a thousand times before.  It’s what we say most of the time when a brand asks whether they should build their own social network or if they should find a way to participate in existing networks. The idea is that your customers have already made a commitment…

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A quick rant: It’s not about the fan count…until it is

First, you need to focus on building an engaging, vibrant platform to interact with your customers.  Then you worry about the number of fans. But its not the other way around.  History tells us that get-rich-quick schemes don’t last.  Throwing out an amazing deal to get people to sign up for an experience that sucks…

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3 reasons check-in apps aren’t going to make it

I wrote a while back about why I was down on Foursquare.  That post was specific to Foursquare, which I still think is a great tool but my conclusion is that in its current state, I’m not cool enough to appreciate it. But I’ve been studying the “check-in” apps for quite a while now and…

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