The easiest $.62 I ever earned (WeReward)

I’ve been playing with WeReward lately and I have to say its a pretty cool app.  Basically, you can get points for “checking in” at places or, and this is the part I like the most, for doing certain things.  And you get paid via PayPal.

Specifically on their site they say:

Earn WeReward points by completing tasks and checkins at your favorite businesses with your iPhone. Each point is worth a penny, earn 1,000 points and cashout to PayPal.

The model is very interesting and I’m all for companies that are trying to maximize the location-based check-in apps because without some kind of points or incentive, my feeling is that they get a little boring (see my 6 Reasons I’m down on Foursquare post from a few months back).

I tested WeRewards recently by doing the “Butt Paste” task.  It asked me to take a picture of Butt Paste (no idea what that is) and I’d earn 62 points, which equals $.62.

So I took a picture of the best example of Butt Paste I could find and whatdayaknow, it worked!  I’m now $.62 richer and @jmart730 got punked.  All in all, a good day.

A true example of Butt Paste


  1. Josh Martin on June 10, 2010 at 9:31 pm

    Is there a “Don't Like” button for this post? ;)

  2. Want to buy stock in…me? (Empire Avenue) on June 11, 2010 at 6:52 am

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  3. Let’s talk location-based marketing on July 8, 2010 at 6:39 pm

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  4. billhanifin on July 15, 2010 at 3:51 am

    The question is, who's paying for your $.62 of Butt Paste? Merchants are presumably, but it's not entirely clear how/why they would pay for random and unsolicited check-ins.

    Worth further study for sure and indicative of how the location based marketing space is evolving quickly.

  5. Jeff Hilimire on July 15, 2010 at 2:16 pm

    My understanding is that WeReward fronts the $.05 (or 5 credits) you get when you check in to places that aren't participating yet, and the brands/companies pay for the credits when they actively work with WeReward.

    We recently interviewed the CEO in our podcast and it should be up next week (

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