Debate: Is finding influencers really all that?

By Jeff Hilimire | November 5, 2010 |

I’ve been debating people lately about this.  To get a good discussion going, I am happy to take the contrary view and see where it goes.  At this point, I’m not sold on the importance of influencers.  My main premise is that right now, maybe 2% of companies are effectively leveraging social.  But almost every…

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